Marketing automation

Do you want to make the most of your system investment?

Implementing marketing automation entails organisational and content-related changes.

In comparison with the benefits automation brings to your approach to the customer’s purchase process and internal organisation, the technical investment required for implementing market automation is small. Results are only possible when both of these changes have taken place. By collaborating with us, you can ensure successful internal and content-related changes in your organisation.

Are you considering implementation? Our expert team can support you with your implementation project: we help you to organise the selection and implementation of the automation tool, analyse purchase paths, and create content and automation drips in collaboration with you to provide you with the required skills and processes!

Have you already carried out technical implementation but would like to boost the results? We make an effective partner that can help enhance your productivity and increase ROI in your marketing operations!

Our clients in this area include Puustelli Oy, Tana Oy and HappyOrNot Oy.

Examples of our collaboration with our clients in automation:

  • Requirement specification and the organisation of bidding and selection processes for the marketing automation system
  • Organisation of marketing system implementation and related project management
  • Change management for internal sales and marketing processes
  • Creation and monitoring of marketing and sales indicators
  • Definition and realisation of content and nurture paths that guide the customer
  • Content production for marketing automation and other marketing activities
  • Definition of a content strategy that forms a basis for the efficient utilisation of marketing automation
  • Coaching in effective content production

What our clients have to say about our expertise:

‘We implemented marketing automation in summer 2017 and Differo provided valuable assistance in defining the target group, designing the purchase path, and implementing content for our global market. We were able to start testing the first automation drip on our selected pilot target audience within a couple of months. Differo’s approach has been extremely professional and helpful throughout the project.’

Kirsti Laasio, VP Global Marketing and Business Development, Happy-Or-Not Ltd.

Try out how our practices fit your needs

Service automation sounds great – I would like to hear more.

Call Katri Tanni on +358 44 592 8330

or send us a message!

Our views on modern marketing:

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