Why not design your website to meet your customers’ information needs?

The goal of your website is to direct the customer to you.

Are you planning to overhaul your website? A website project involves not only technical and visual transformation but also content-related changes. A visionary company sees its website project as an opportunity to get closer to its customers.

Your website should be designed to serve your customers.

The content must form paths that meet customers’ needs for information and support various stages of their purchase journey. To achieve this, the conventional way of doing things – introducing the company’s strengths from its own perspective – must be abandoned in favour of a focus on the customer’s journey. Wouldn’t you want your company’s website to do more than present your organisation and product model, expecting your customer to adapt to it?

A website project can also be realised gradually.

Sometimes overhauling the entire website in one go may seem too overwhelming. A new customer-oriented approach to the website can be piloted in a restricted part of the site. This also enables you to test the capacity of the existing publishing technology. In addition, your company’s processes will have time to adapt to the new customer-oriented concept with regard to content production and sales support.

‘In late 2016, we carried out a website project that covered one of our areas of expertise with the assistance of Differo. As a result, we now have a content path that offers guidance to our customers and content that is aligned with our focus areas, benefiting our customers and sales team alike.’

Whether you are thinking of changing a section of your website or giving it a comprehensive overhaul, place your customer at the heart of the transformation. We’ll be more than happy to help you!

Examples of our collaboration with our clients in this area:

  • Creating a concept and outline for a website or parts of it to support the bidding process for the technical realisation
  • Determining content paths that offer guidance to customers
  • Producing content for websites: body text, product and service descriptions, blogs, articles and customer stories
  • Making the company’s product and service models more sales- and customer-oriented
  • Organising bidding and selection processes for the technical partner
  • Utilising marketing automation on the website

Changes that are enabled by the collaboration:

  • A website project involves changing the content and not just the technical or visual realisation!
  • The company’s website meets its customers’ information needs and guides them towards the company’s services
  • Rather than blindly focusing on the products, the company introduces its services from the customers’ perspective
  • The website supports the sales team and reliance on separate sales material decreases
  • The website expands your marketing base and generates leads

Try out how our practices fit your needs

A website that meets our customers’ needs is just what we need!

Call Katri Tanni on +358 44 592 8330

or send us a message!

Read more about our views on marketing transformation:

Success stories from our clients:

The outsourcing of marketing contributes to the achievement
of growth targets

AINS Group outsourced its marketing to Differo in autumn 2016. Now, the company is in the process of designing and planning its new website.

A circular economy
frontrunner identified its customer benefits

The pioneering circular economy operator is going from strength to strength in the export market.