Content marketing as a service

Why settle for a single expert when the same investment can buy you a multidisciplinary team and tried-and-tested methods for achieving the best results?

Content marketing as a service ensures systematic and productive marketing operations.

Differo has ready-made methods for coordinating strategic marketing. As part of our content marketing as a service model, we work with you to design and realise monthly marketing measures that produce results in line with your targets – whether we are talking about boosting customer-oriented marketing, transforming digital channels, modelling the purchase path, producing content or providing website services. You will gain access to the entire Differo team’s expertise.

What our service includes:

  • The account manager co-ordinates activities on the basis of the content strategy
  • Meetings are held monthly to target actions in line with the strategy
  • In-office work days at the client’s or Differo’s premises, as required
  • All content marketing working methods are applied to the planning of activities
  • An expert team creates and manages the text content, videos, automation analysis tools, effective social media channels or media monitoring
  • Coaching and workshops are arranged whenever necessary, including training on sales and marketing processes, social media or content production

From these services, we can put together a package that is optimal for your company’s circumstances and growth. You no longer need to ask for offers or brief new teams. We ensure that every member of our client’s team is up to date and knows the process!

The service involves close collaboration within the framework of a fixed number of monthly hours. This ensures flexible operations in line with your own and your customers’ annual schedules!

‘Differo has facilitated and developed our group’s online service transformation on a continuous service basis by means of a content strategy. The company understands the new developments taking place in the construction field and on the basis of this knowledge, they have turned our strengths into a customer-oriented concept for our internet service. The new service will support our modern customer services in line with our brand.’

Marjaana Kothari, Communications Manager

AINS Group

Examples of collaboration we carry out as a monthly service:

  • Definition and maintenance of marketing and communications plan
  • Design and management of a content calendar
  • Design, creation and production of blog posts, reference stories, infographics, guides, videos and other content for content marketing
  • Consultancy and support related to the content created by the client
  • Definition, monitoring and analysis of marketing indicators
  • Design of drips and maintenance paths used in marketing automation systems and production of related content
  • Social selling training for sales teams and sales support personnel
  • Caching designed to strengthen idea leadership

Changes that are enabled by the collaboration:

  • Marketing constitutes systematic, managed and measurable activities
  • Marketing is tailored for target customers defined in collaboration (purchase deciders)
  • Content production is regular and of high quality, and offers support to the company’s strategic targets
  • Marketing automation system is utilised efficiently
  • Marketing activities are developed and honed in line with business operations
  • Marketing supports strategic business and sales targets

Try out how our practices fit your needs

A multidisciplinary marketing team is just what I need – I would like to hear more!

Call Katri Tanni on +358 44 592 8330

or send us a message!

Read more about our experiences of the day-to-day life in the world of marketing:

Success stories from our clients:


Tieto Oyj

The outsourcing of marketing contributes to the achievement
of growth targets

AINS Group outsourced its marketing to Differo in autumn 2016. Now, the company is in the process of designing and planning its new website.

Sisältöstrategian avulla syvempää asiakasymmärrystä

Tietoliikenteen ja turvatekniikan palveluja tarjoava BLC-konserni uusi strategiansa ja halusi syventää asiakasymmärrystä sisältöstrategian keinoin.

Julkisen sektorin IT-toimijan tunnettuus kasvuun

Asiakasarvo tuotiin keskiöön Istekki Oy:n uusille verkkosivuille sisältöstrategian avulla.

B2C-toimijan markkinointi ja myynti nousuun vaikeassa kilpailutilanteessa

Kerromme tästä referenssistä luottamuksellisesti vielä enemmän.

Markkinoinnin ulkoistus auttaa kasvu-
tavoitteiden saavuttamisessa

A-Insinöörit ulkoisti markkinointinsa Differolle syksyllä 2016. Nyt käynnissä on mittava verkkosivu-uudistus.

Kuluttajien huomio yritykseen verkko-
palvelun avulla

Autamme asiakastamme saamaan kuluttajien huomion tilanteessa, jossa yritys on tunnettu ennen kaikkea B2B-palveluistaan.

Opastuotanto siivittämässä uuden markkinan avaamista

Ladattavat oppaat toimivat uuden markkinan avaamisessa ja uusien asiakkaiden prospektoinnissa.

Sisällöt vahvistavat asemaa asiantuntijana

Sisältöjen avulla Enfo osoittaa olevansa ykkösasiantuntija toimialallaan.