Sales and marketing transformation programme

Do you want to make your organisation more customer-oriented and step into the era of the customer?

The sales and marketing transformation programme introduces a customer focus to your company’s marketing, sales and communications.

An individual social media course, social media training or website project is not enough to catch your customers’ attention on their digital journey. Your sales team is engaged in cold-calling, time is wasted on ineffective sales activities, you fail to generate or guide demand, or prioritising marketing work is difficult.

We know how even a product- and service-oriented company can initiate changes that support the customer’s journey and increase demand and sales. This is how we can achieve it in collaboration with you:

1. Content strategy activities

  • Definition of target groups and their motives in line with your business goals.
  • Description of the path of the person making the purchase decision and its links to your company’s strategy and strengths.
  • Higher-level KPIs for measuring idea leadership, sale support and customer experience.

2. Brainstorming day

  • Marketing team brainstorming event for the analysis of the results.
  • Modelling of internal processes and prioritisation of work.

3. Sales team guidance event

  • Sales team brainstorming day for the analysis of the results.
  • Modelling of internal processes
  • Sales lead qualification process.

4. Content paths

  • Realisation of the customer’s purchase path online.
  • Technical and content-related changes, implementation of analytics solutions.

5. Social Selling

  • Implementation of new sales methods, interfaces to marketing.

6. Coaching for the content team

7. Leadership on social media

8. Content concept and plan

  • Digital channel models that support the customer’s purchase path and the company’s idea leadership
  • Content plan (for 6 months ahead)

9. Model for measurements

  • Strategic and tactical indicators (goals & objectives)
  • Models and tools for measurements.


This transformation programme, which lasts for 8 to 10 months, produces results as early as after the content strategy stage. Your support team will consist of a content strategist, project manager, content producer and analytics expert.


Changes that are enabled by the collaboration:

  • The sales team utilises the same content as the customers – straight from the internet
  • The company’s message becomes more systematic, the customer benefits are highlighted
  • The need for paid advertising decreases
  • The company’s marketing and sales focus is on the right customer groups with regard to its strategy
  • Face-to-face sales are timed correctly
  • The company has a clearer view of its customer and lead base – anticipation of future sales is easier
  • Sales and marketing operations become systematic and motivating
  • The company utilises the expertise of its entire organisation and gains a competitive edge through its reputation as a desirable place to work

Differo has facilitated and developed the definition and clarification of our international brand by means of a content strategy. To support our website transformation, the content strategy offered us a clearer view of our target group’s motives and helped us to tailor our online communications.

Reetta Nevala, Business Development Manager, Honkajoki Oy

Try out how our practices fit your needs

Transformation is just what we need – I would like to hear more.

Call Katri Tanni on +358 44 592 8330

or send us a message!

Read more about our views of marketing transformation:

Success stories from our clients:


Tieto Oyj

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